Spent the afternoon at the Willow Creek Community Church, one of the biggest churches in the USA. It certainly was big and swanky. It reminded me of a huge showhome or corporate headquarters. But the really amazing thing is that the church did research on the local community, found that poor and struggling people were being pushed out of urban Chicago because of gentrification and were ending up in apartments blocks away from affluent subdivisions.
Now Willow Creek has built a food bank that looks better than any Sobeys in Canada. Why? Because the dignity of their guests (they don't call them clients) is their primary value.
Money is cool but what is more rare is following your articulated values.